The Pangasinan State University (PSU) – Department of Science and Technology Region 1 (DOST 1) Food Innovation Center (FIC) succesfully participated in the FIC Marketing Academy: Market Launching and Test Market Implementation at Robinsons Mall, Starmills, San Fernando City, Pampanga on June 4, 2022.
Top 10 Best Food Products of Cluster A from Region 1,2,3 and CAR were launched. Free tasting of different products were offered.
PSU-DOST1 FIC’s developed technogies, Squash Pesto Sauce in Pouch (Top 4) and Tomato Salsa in Bottle (Top 7) were sold out during the market launch perceiving high marketability.
The researcher-participants also conducted market surveys to consumers, Micro, Small and Medium Enterprises (MSMEs) and potential technology adaptors.
PSU-DOST1 FIC technologies will proceed to the National Market Launch to be held at UP Town Center, Quezon City on June 25, 2022.